New Homes Proposed at Scarborough Road, Bridlington

What is Proposed?

Keyland Developments Ltd are proposing to submit an outline planning application for 126 homes on land to the east of Scarborough Road, on the north side of Bridlington.

The site relates to approximately 4.3 hectares of paddock land which is adjacent to existing housing.
The planning application will be made in outline, seeking to establish the principle of development in this location, with more detailed matters of scale, design and appearance to be considered in a future application.

An indicative scheme has been prepared and shows an attractive residential development with access to be taken from Scarborough Road and generous areas of public open space.

About the Applicant

Keyland Developments Ltd are a strategic land promoter and a subsidiary of Yorkshire Water’s parent company, the Kelda Group.

Established in 1987, Keyland operate across the region and are advocates for a low-carbon sustainable future. Keyland would look to deliver a scheme at Scarborough Road that is an exemplar site of practical and financially viable sustainability.

This means that profit is balanced against other considerations such as environment, design quality, health and wellbeing. Their aim is to change the face of development in Yorkshire by creating truly sustainable places.

As a land promoter, Keyland are able to deliver a diverse range of housing types and tenures to create both a commercially attractive project and at the same time deliver against the organisation’s wider corporate and social responsibility agenda.

Planning Policy

The site is adjacent to the Principal Town of Bridlington, relating well to the main urban area and representing a logical extension to the town’s defined settlement boundary. It is in a sustainable location with good access to schools, services and public transport and is surrounded by existing and potential future development from housing allocations and well-contained by existing built features and natural vegetation.

At a local level, the East Riding of Yorkshire Council requires all new development to make a positive contribution to the environment and amenity of its locality by virtue of high-quality design, layout and landscaping.

The indicative plans show that this can be achieved, providing new homes in a logical location and supporting the future sustainable growth of Bridlington.

The application will also be supported by planning drawings as well as the following reports:

  • Design and Access Statement
  • Planning Statement
  • Statement of Community Involvement
  • Landscape Assessment
  • Transport Assessment and Travel Plan
  • Ecological Appraisal
  • Tree Survey
  • Flood Risk Assessment and Drainage Assessment
  • Ground Investigation Report
  • Noise Impact Assessment
  • Sustainability Statement

What Happens Next?

Thank you for visiting this consultation website. We welcome your views and comments on these proposals, please send these directly to us by email:

The deadline for comments is 26th September 2022. A planning application will be submitted shortly afterwards.

Once the planning application is submitted and validated by the Council, you will also have the opportunity to send your comments directly to the East Riding of Yorkshire Council via their Public Access website.

Thank you for taking the time to read this. Your feedback and comments are appreciated.




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