Elland, West Yorkshire

Planning permission was secured by Peacock + Smith for the comprehensive redevelopment of a large site at Elland.  The proposals secured permission for a new relocation factory site for NuSwift to be funded by the redevelopment of the existing site for a new supermarket and petrol filling station for Morrisons.

The key issues were the siting of a Grade 1 Listed Building opposite the site, which included heritage and design issues, along with retail planning policy including the scale of development, impact and sequential approach to site selection with a competing application requiring demonstration of the site’s beneficial links to the town centre.  There was strong public support for the scheme following extensive PR strategy in which Peacock + Smith were heavily involved.

Location Elland, West Yorkshire
Size 9,170 sq m retail; 4,650 sq m of employment
Client NuSwift and Wm Morrison Supermarkets
Date 2011 - 2012

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